Anovax Team

Anovax is a team of researchers and fieldwork staff supported by an administrative department. Our network stretches across Mainland China, Taiwan, and Hong Kong.

Chris Robinson
Managing Partner
Chris joined Anovax in early 2015 with the brief of developing the company’s technological and quantitative skills.  Prior to that he has been a regular consultant to the company in project management.
The research industry is increasingly moving from an “ask a question, get an answer” model to one where we recognize that consumers are much more complex than that, often behaviorally inconsistent and rarely saying what they feel.  Our company tagline says it all “looking behind language” where our strong qualitative focus delivers insights.  
Chris is an expert in quantitative technologies that utilize implicit data capture and is currently working on a range of techniques based around projective methodologies, biometrics and emotions and eye tracking.  
Chris also brings an incredibly strong background In Asian research to Anovax, having been in the industry and in the region since 1980.  He was one of the founders of a nine country market research group that covered Greater China Markets and South East Asia.  He has actually lived and run full service market research operations in China, Hong Kong, Singapore, Indonesia and Malaysia.